Secrets of Developing Bicycle Tool Brand On Amazon
For cross-border e-commerce retailers, some people have made great strides in their performance, while others have stagnated. There are many factors can affect sales volume, such as product selection, marketing methods, and logistics, etc.
So far, our company has many customers who are doing e-commerce platforms. Some customers have many steady regular orders, while others have to close their brands within two or three years. Among them, the most successful customer, we call him Mr. R. His bike tool sales in Amazon can reach more than $100,000 per month, and orders are stable. Bicycle tools are durable products and some people maybe buy only one time in all his life. The monthly sales are very successful.
Last November, I followed my boss to visit some key customers in the United States, including Mr. R. He has 25 years of experience in the bicycle product and bicycle accessory field, and I benefited greatly from the visit. The following is what I have sorted out and shared with you.
1) Persist In Innovation And Build Brands
Mr. R currently runs two brands. Among them, the design and production of high-grade brands are completed in Germany with relatively high prices. The entry-level and mid-range brand is designed by Taiwan and produced in China. The two brands have two stores operating separately.
Every year, Mr. R’s will sign a confidentiality agreement with our company. The tools ordered by Mr. R are kept practical regular accessories while adding some self-style design and using more durable material. For quality inspection, the product is also required to conform to the international standard size, and the deviation cannot be greater than 0.03 mm which is lower than regular QC testing.
Because of its unique design, Mr. R’s order will not collide with the goods sold by other companies. This also ensures profits. Some bicycle tools are exclusively sold in Amazon, and some customized products are introduced every year. These products are welcomed by Amazon overseas consumers.
2) Accurately Position Target Audience And Find Out Market Segments.
Mr. R insists on taking the market as the orientation and hopes to meet the needs of local consumers as much as possible in product research and development, brand positioning and product pricing. Orders will be sold in USA Amazon and UK Amazon. The styles sold are different because of the different markets.
For example, the USA Amazon shop sells bicycle folding tools mainly including T25, while the UK Amazon market shop sells bicycle folding tools including T25 and T27. According to different models, the combination of bicycle folding tools or bicycle toolset is also different.
Through the evaluation and analysis of consumers on Amazon and the understanding of the market status, Mr. R will adjust the combination of folding tools and toolsets to meet the needs of different customers.
3) Skillfully Use Online Resources, Improve Channels And Develop Markets.
Amazon has provided rich resources, tools, and services for third-party sellers, wishing sellers to upgrade their performance and expand the global market.
Mr. R regards Amazon Channel as an important strategic layout and is equipped with an independent operation system, covering a complete team structure from product research and development and sales to marketing support and customer service.
For new sellers, if you want to build your brand, you need a lot of money. If you don’t sell the products designed or produced by yourself in cross-border e-commerce, you will find that the homogenization of products is serious. Cruel low-price competition strategy will become the choice of most enterprises. This will accumulate a large amount of inventory and consume cash flow.
For Amazon’s new sellers, building their brand is a process and cannot be done in a hurry. First of all, understand the local bicycle sales situation and popular bicycle models, and then choose the appropriate bicycle tools to start. You can order a small number of products for trial sale first, and then slowly expand the types and combinations of bicycle tools. If you want to be your brand, it is very difficult.
In the process from scratch, a good site can make brand building get twice the result with half the effort. Amazon has a group of high-quality users with high viscosity. They trust Amazon. This word-of-mouth effect is passed on to sellers and becomes a leverage force for their brand value-added.
